By Target, one of America’s leading retail chains, has announced its decision to stop accepting personal checks as a form of payment beginning July 15. This move aligns the company with other retailers who have already phased out this increasingly uncommon payment method, aiming to streamline the checkout process for customers.
In a statement to CNN, Target cited “extremely low volumes” of check usage as the primary reason for this decision. The company reassured customers that a wide range of payment options would remain available, including cash, credit and debit cards, Apple Pay, SNAP/EBT, buy now/pay later services, and Target Circle Cards.
Retail analyst Neil Saunders from GlobalData commented on the decision, noting that while unsurprising, it may impact certain demographics. “There will be small pockets of people, including more elderly consumers, who will lament that they are being phased out,” Saunders said.
Interestingly, despite the decline in check usage, a 2024 report by Abrigo, a financial software solutions company, found that approximately 61% of Americans still write checks. The report also revealed an unexpected trend: younger consumers, including Gen Z and Millennials, self-reported writing more checks than older Gen X consumers.
Target’s decision follows similar moves by other retailers. Grocery chain Aldi and Amazon-owned Whole Foods have already stopped accepting personal checks as payment.
This change is part of a broader series of adjustments Target has made to its checkout experience. Earlier in March, the company announced limitations on the number of items accepted at self-checkout counters and allowed store management to set operating hours for self-checkout machines, measures aimed at combating retail theft.
Target’s decision to phase out personal checks comes amid a challenging retail environment. The company has recently reported declining sales and responded by slashing prices on over 5,000 items, including popular household staples, in an effort to attract inflation-conscious shoppers.
As retailers continue to adapt to changing consumer preferences and technological advancements, the phasing out of personal checks represents another step in the evolution of retail payment systems. While this change may inconvenience a small segment of Target’s customer base, it reflects the broader trend towards faster, more secure, and more convenient payment methods in the retail sector.
