By President-elect Donald Trump unveiled his latest branded merchandise Wednesday: a line of high-end guitars featuring patriotic imagery and his campaign slogans, with prices ranging from $1,250 to $10,000.
Trump announced the venture on Truth Social, showcasing a “Limited Edition ’45’ Guitar” adorned with an American flag, eagle motif, and his “Make America Great Again” slogan inlaid on the neck. The collection includes acoustic models at $1,250, electric versions at $1,500, and premium “Signature Edition” instruments featuring Trump’s autograph at $10,000.
The guitar launch follows a series of recent Trump-branded products introduced amid his 2024 presidential campaign and in the wake of a $489 million civil fraud judgment. These ventures include $100,000 luxury watches through CIC Ventures LLC, Trump’s company reported in his 2023 financial disclosure, $59.99 “God Bless the USA Bibles,” and designer sneakers unveiled at “Sneaker Con.”
Unlike other Trump merchandise websites that clearly state licensing arrangements, GetTrumpGuitars.com provides limited information about the business structure or Trump’s financial involvement. The site’s only identifying information is a suburban Nashville address linked to a couple who attended Trump’s recent Florida election-night event. Messages to the site’s listed branding agency, 16 Creative, and Trump’s transition team went unanswered.
Trump’s merchandising empire has recently expanded into digital assets, with the former president reporting earnings between $100,000 and $1 million from NFT trading cards depicting him in various fictional scenarios. His business model typically employs paid licensing agreements, a strategy that proved profitable before his political career with products ranging from vodka to steaks.
