Thick smoke poured from the roof of a 44-story luxury apartment building in Manhattan’s Hudson Yards development Thursday, prompting a massive emergency response before firefighters contained the blaze with no reported injuries.
The fire broke out around 11:30 a.m. on the roof of The Set, an upscale residential tower on 10th Avenue between 35th and 36th Streets where studio apartments command monthly rents exceeding $5,000. About 80 firefighters responded to the scene, the New York City Fire Department reported.
Emergency personnel temporarily closed 10th Avenue from West 34th Street to West 36th Street as they battled the blaze. Social media videos showed dense smoke billowing from the top of the building, visible across Manhattan’s West Side.
Hudson Yards management confirmed the incident’s resolution in a statement shared by City Council member Erik Bottcher: “Earlier today a smoke condition occurred at 455 10th Avenue. The situation has been fully contained and there are no injuries. The FDNY has called an ‘all clear’ and is departing the scene.”
“Our teams remain in close coordination with the FDNY and NYPD and we thank them for their swift response,” the statement continued.
The cause of the fire remains under investigation. Emergency crews cleared the scene approximately two hours after the initial reports.